Whenever I enter a McDonald’s restaurant, I expect a
systematic, scripted routine. I arrive with a particular order in mind and I am
aware that the employee on duty is going to attempt to alter that order. The employee
may attempt to persuade me to upgrade my drink size or hint that there is something
I should add to my meal. When I decline, the crew members are going to assemble
the pieces of my meal like a machine, deliver it to me, and merrily send me on
my way. However, there is a much larger construct operating behind the scenes.
Within this same system, female workers are succumbing to difficult conditions
that threaten to strip their very identities away from them.

The film Fast Food
Women documented the labor
conditions affecting the lives of Kentucky women occupying fast food jobs. The
film further outlined the restrictions placed on women within the work force and
how creativity is replaced by a desire for conformity. One restaurant from the
film was Druthers Restaurant located in Whitesburg, Kentucky. Female Druthers
employees were interviewed and described their workload as being incessant and
chaotic. Due to the immense amounts of orders, employees rarely chatted and
breaks were scarce. This fast paced service, coupled with compact space, lead
to accidents like burns, sore feet, and overall exhaustion by the female
workers. Similar experiences were shared by female McDonalds employee Zelphia
Adams who worked twenty-five hours a week taking orders, cooking, sweeping, and
performing other exhausting tasks that earned her under four dollars an hour. In
addition to these conditions, the identities of the female workers were erased
as their individuality was eliminated from the work system.
Mike Kull, the senior executive vice president of Druthers
Inc., claimed that the prosperity of any business is through establishing a
system of rules and regulations. These rules must be obeyed by employees, and
these same employees must exhibit content on following these procedures. This
idea seems practical, but there is a notable consequence. If the system that
Kull enforces is ideal, that would imply that creativity is shunned by Druthers
executives. Why would managers prefer their employees to conform to a system
that lacks individual expression? Barbara Garson, the author of The Electric Sweatshop, stated that
employees are placed in an environment where they are forced to learn certain systematic
skills. These repetitive skills become encoded within an employee’s mind and
become a natural procedure that requires little thought. This, in a sense,
transforms the employees from humans with free thought into machines with
programmed orders.
This concept was demonstrated by the female Pizza Hut employees
such as Pam Banks, a former waitress, who were expected to remember certain protocol
when greeting their customers. Essentially, these rules provide a structured
and well-ordered unit of workers that are all capable of performing identical
tasks. However, this eliminates distinctions among the workers and creates a
distance between them and the company owners. In short, companies like Pizza
Hut were distancing themselves from their female employees by transforming them
into a uniform blend of replaceable parts. This transformation causes the
company to devalue the female employees over time. If the employees aren’t
valued by the company, that company has no incentive to provide them with
either suitable working conditions or suitable pay. Also, the time and effort put
into their jobs by these female workers is overlooked by the owners. The
company focuses on production and, in a system of uniform workers, any of the interchangeable
female workers can be replaced.
The film also discussed how many of these female workers
were forced to work in fast food facilities when their husbands loss their jobs
at the coal mine. The livelihood of their families depended on the income produced
by them. This creates a rift as the female workers become further distanced
from their jobs and focus primarily on their duties within their homes. This
concept of distancing is illustrated in Deborah Barndt’s article “On the Move
for Food: Three Women Behind the Tomato’s Journey”. In her article, Barndt discusses
the struggles demonstrated by three tomato pickers as they attempt to survive
within their roles as female workers in a widespread economy. One story in
particular is that of Irena. Irena worked four months of the year as a tomato
picker on a farm in Ontario where she worked twelve hours a day for almost a
full week. During her work, Irena moved away from her family in Mexico and lived
in substandard housing conditions. Even though she received health care and
pension payments, she only received minimum wage for her work and received no
overtime or vacation pay (138).
Bardnt comments on how Irena, as well as the
other female workers in the article, are disconnected from their tomato work. Even
though they spend most of their days picking tomatoes, these women experience
no affectionate bond that links them to the tomatoes that arent delivered to their homes. Instead, their focus shifts to their domestic lives as they establish
more personal attachments to foods that are produced and directly given to
their families. This further distances the female workers from their jobs.
It is important to note that this film was produced in 1992.
In addition, not every employee was interviewed during this film. It cannot be
assumed that all employees share similar experiences as these Kentucky workers.
The same can be said for the tomato pickers discussed in Barndt’s article. What
cannot be ignored however, is the fact that the value of female workers continues
to be diminished in food systems that desire to eliminate their identities.
You're bringing up an important point here about the distance that corporations create between their management hierarchy and their individual laborers. What interests me is that there seems to be a practicable distance (i.e. the employee's felt distance from the actual decisions being made in the workplace) and the narrative that is established which tries to shore up that distance (i.e. the employee encouragement programs that attempt to establish contexts for belonging and employee ownership).
ReplyDeleteGood point about female labor issues. Probably the head of Druther's assumptions are correct for many of the stores in the city suburbs, but it's clear he doesn't visit his stores--especially in rural areas. If Druther's still existed, he'd be an excellent candidate for "Undercover Boss"!
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